Branding can communicate a variety of things about our RapidFire brand, both internally and externally to our partners, affiliates and customers. Every time someone visits our website, sees your business card, or receives marketing material, they receive a perception of our organization. By having a set branding guidelines, we are able to communicate in a consistent, unified and professional manner. For those reasons we have developed this Branding Guide.
Direction on use: If you want a Kinko’s or your local print shop to use our branding kit and logo style guide for printing your marketing materials.
Step 1: Provide them with a link to this page that includes all the elements that make up our brand, such as: logo, color palette, typography, and imagery. The guide outlines how our logo must be used, including minimum size, clear space, and how it can be displayed in various formats.
Step 2: When providing these documents to a print shop, you should be clear about your requirements for the printing job. For example, if you want your letterheads printed on a particular type of paper or your business cards to be printed in a specific color, you must communicate these requirements to the print shop.
Step 3: By providing our branding kit and logo style guide to the print shop, you can ensure that your marketing materials are printed consistently and accurately with your brand identity.
1. RapidFire Logo
Colors: Black (#010101) and Red (#D73D3E).
Main Text Font: Avenir Next Bold Italic, Avenir Next Heavy (“Fire”).
Tagline Font: Avenir Next LT Pro Bold
2. Co-Branding Logo
The follow logo should be used by all RapidFire companies wherever their company logo is displayed. The co-branding logo should follow the company logo.
3. Business Cards
We will have two types of Business cards – Branded and Co-branded cards. These designs can be sent to your local print shop to fulfill. They should use the thickest card stock they have, preferably 16pt coated. Font (verdana), Red (#D73D3E), Beige (#E7D8B1), Black (#000000).
RapidFire Cards (branded)
PAFA Cards (co-branded)
SAS Card (co-branded)
4. Email Signatures
RapidFire email signatures are designed to reflect our professionalism, ethos and integrity and promote our brand in a positive manner. All email messages sent outside our organization will give an immediate impression of our brand(s). The quality of our email signature plays a large part of this. A poor unorganized design conveys a substandard organization in the eyes of many people.
Do’s and Don’ts
- Do keep it simple, including only essential information in 3-6 lines.
- Do use a common fonts such as Calibri, sized 10-12 points.
- Do include simple URLs (without “http://www”).
- Do include social media links as plain text without icons.
- Don’t include logos or graphics; they increase file size and appear as attachments.
- Don’t include vCARDS; they increase file size and appear as attachments.
- Don’t include tag lines or quotes
- Don’t include a street address
Recommended Signature
We recommend a minimal signature with only the information that is necessary in black font color. Co-branding appears after your company name, in Bold/Italic with “Fire” in Red. All phone numbers are written with parentheses and a dash.
Jim Edmonds
Director of Sales
PAFA a RapidFire Company
o: (949) 400-2592
m: (949) 400-2593
PAFA.com
5. Truck Wraps
All truck wraps must be approved by your General Manager prior to ordering. We would like to project a clean, uniform & balanced look with only the essential information. This is not a time to get creative. Your lettering size, font and position should match these designs as closely as possible. We will have Branded & Co-branded truck wraps for RapidFire companies. Guidelines are as follows:
- Do not list services
- License number below the center line, on both sides
- No branding on hood
- Logo, Phone & Website on two sides and back
RapidFire Branded Trucks
RapidFire Co-branded Trucks
