Branding

Branding can communicate a variety of things about our RapidFire brand, both internally and externally to our partners, affiliates and customers. Every time someone visits our website, sees your business card, or receives marketing material, they receive a perception of our organization. By having a set branding guidelines, we are able to communicate in a consistent, unified and professional manner. For those reasons we have developed this Branding Guide.

Direction on use: If you want a Kinko’s or your local print shop to use our branding kit and logo style guide for printing your marketing materials.

Step 1: Provide them with a link to this page that includes all the elements that make up our brand, such as: logo, color palette, typography, and imagery. The guide outlines how our logo must be used, including minimum size, clear space, and how it can be displayed in various formats.

Step 2: When providing these documents to a print shop, you should be clear about your requirements for the printing job. For example, if you want your letterheads printed on a particular type of paper or your business cards to be printed in a specific color, you must communicate these requirements to the print shop.

Step 3: By providing our branding kit and logo style guide to the print shop, you can ensure that your marketing materials are printed consistently and accurately with your brand identity.

1. RapidFire Logo

Colors: Black (#010101) and Red (#D73D3E).
Main Text Font: Avenir Next Bold Italic, Avenir Next Heavy (“Fire”).
Tagline Font: Avenir Next LT Pro Bold

Download PNG Download Vector

2. Co-Branding Logo

The follow logo should be used by all RapidFire companies wherever their company logo is displayed. The co-branding logo should follow the company logo.

Download PNG Download Vector

3. Business Cards

Cards must be ordered through marketing in the Support Center.
State Specific Licensing Requirements for Business Cards
Texas: Must include Dept. of Public Safety Private Security Bureau License #B30805901 along with the address of the branch the individual works out of.
California: Must include license number for the services and branch you fulfill work for.
-Bureau of Security & Investigative Services Alarm Company Operator License # ACO 8122
-State Fire Marshal Company Concern DBA RFSS License #4993,
-California State Contractor’s Board DBA RFSS License #1114086
-California State Contractor’s Board DBA PAFA License #1108216
New Mexico: Must include Construction Industries Division) “Permanent” Company Contractor DBA SAS ‘Certificate’/License # 410284
Oklahoma: Must include Department of Labor) Alarm Company License # AC440997
Missouri: no requirements on marketing material
Illinois: Must include Illinois Department of Financial and Professional Regulation) Contractor License #127.001832, State Fire Marshal’s Office: Division of Fire Protection) Fire Sprinkler Contractor License #FSC0472

4. Email Signatures

RapidFire email signatures are designed to reflect our professionalism, ethos and integrity and promote our brand in a positive manner. All email messages sent outside our organization will give an immediate impression of our brand(s). The quality of our email signature plays a large part of this. A poor unorganized design conveys a substandard organization in the eyes of many people.

Do’s and Don’ts

Do keep it simple, including only essential information in 3-6 lines.
Do use a common fonts such as Calibri, sized 10-12 points.
Do include simple URLs (without “http://www”).
Do include social media links as plain text without icons.
Don’t include vCARDS; they increase file size and appear as attachments.
Don’t include tag lines or quotes
Don’t include a street address

Acceptable Signature Formats

We recommend a minimal signature with only the information that is necessary. Please get approval before using any co-branding. It should appear after your company name, in Bold/Italic with “Fire” in Red. All phone numbers are written with parentheses and a dash.

Jim Edmonds
Director of Sales

o: (949) 400-2592
m: (949) 400-2593
www.rapidfiress.com

Jim Edmonds
Director of Sales
PAFA, a Division of RapidFire
o: (949) 400-2592
m: (949) 400-2593
PAFA.com

5. Truck Wraps

All truck wraps must be approved by your General Manager prior to ordering. We would like to project a clean, uniform & balanced look with only the essential information. This is not a time to get creative. Your lettering size, font and position should match these designs as closely as possible. We will have Branded & Co-branded truck wraps for RapidFire companies. Guidelines are as follows: